For many teens and kids, Claire’s is more than just a store it’s a rite of passage. From buying your first pair of sparkly earrings to getting your ears pierced, Claire’s has been a fashion favorite for decades. But lately, people have been asking that is Claire’s going out of business?

This question keeps popping up on TikTok, Twitter, and even in local communities when a store shuts down. With past bankruptcy news, shifting shopping habits, and strong competition, it’s no surprise that people are curious. In this article, we’ll dive into the truth behind the question is Claire’s going out of business, where the rumors started, and what the company is doing to stay alive in 2025.

Why People Think Claire’s Might Be Closing

Rumors about is Claire’s going out of business didn’t appear overnight. They come from real challenges the company faced in the past.

1. Bankruptcy in 2018
   Claire’s filed for Chapter 11 bankruptcy in 2018 because of heavy debt—over $1 billion. Many assumed that was the end of the brand. But bankruptcy doesn’t always mean closing. In Claire’s case, it was about restructuring debt and staying afloat.

2. Mall Closures
   As shopping malls became less popular, many Claire’s stores inside them closed. When people saw their local Claire’s shut down, they assumed the whole company was shutting its doors.

3. Competition
   Brands like Shein, Forever 21, and even Amazon started offering cheap accessories. With so many options online, customers wondered if Claire’s could compete.

4. Changing Shopping Habits
   Younger generations now shop mostly online, leaving mall-based retailers like Claire’s struggling. This added fuel to the question: is Claire’s going out of business?

The Reality: Is Claire’s Going Out of Business?

So, is Claire’s going out of business in 2025? The answer is no. The company may have stumbled, but it’s still running and adapting to new shopping trends.

Here’s the evidence:

• Claire’s survived bankruptcy and came out stronger.

• Retail partnerships put Claire’s products in Walmart, CVS, and supermarkets.

• E-commerce growth means you can now buy Claire’s products online easily.

• Ear piercing services remain one of Claire’s biggest strengths, attracting millions every year.

While individual stores may close, the overall company is not disappearing.

A Quick History of Claire’s

To understand why people ask is Claire’s going out of business, let’s look at the company’s journey.

• 1961 – Claire’s was founded as a small fashion store in Chicago.

• 1970s–1990s – It became the go-to spot for teens, expanding into malls worldwide.

• 2000s – Claire’s grew into an international brand with thousands of stores.

• 2018 – Bankruptcy due to debt raised fears of closure.

• 2019–2024 – Claire’s bounced back, opening partnerships and strengthening its online store.

• 2025 – Claire’s is still operating globally, proving the brand isn’t finished yet.

This timeline shows why is Claire’s going out of business became such a common question—but also why the answer is no.

How Claire’s Is Staying Relevant in 2025

1. Expanding Beyond Malls

Claire’s knows malls aren’t as popular anymore, so it’s focusing on new locations like supermarkets, drugstores, and standalone shops.

2. Digital Growth

Claire’s has invested heavily in e-commerce. Now, trendy accessories, makeup, and jewelry are just a click away.

3. Experiential Shopping

Claire’s doesn’t just sell products—it sells experiences. Millions still choose Claire’s for their first ear piercing, something online-only retailers can’t compete with.

4. Influencer Collaborations

By teaming up with influencers and launching trend-driven collections, Claire’s continues to appeal to Gen Z and Gen Alpha.

Why the Rumors Keep Spreading

Even though the answer to is Claire’s going out of business is no, the rumors spread for several reasons:

• Old bankruptcy news keeps resurfacing online.

• Social media exaggerates small pieces of news.

• Store closures confuse people into thinking the whole chain is closing.

This is why clear communication from brands is so important.

How Claire’s Compares to Competitors

If you ask is Claire’s going out of business, you should also look at how it stacks up against competitors:

• Shein – Offers cheap online accessories but lacks the in-person piercing experience.

• Forever 21 – Popular with teens, but more focused on clothes than accessories.

• Icing (owned by Claire’s) – Targets older teens and adults with similar products.

• Amazon – Convenient and cheap, but no brand identity or in-person service.

Claire’s wins when it comes to in-store experiences and brand loyalty.

Customer Loyalty and Culture

Another reason the answer to is Claire’s going out of business is no: customer loyalty. Many moms take their kids to Claire’s for their first piercing because it’s a tradition. This emotional connection gives Claire’s an edge that online competitors can’t replace.

The Future of Claire’s

Looking ahead, Claire’s has strong opportunities:

• Expanding partnerships with major retailers.

• Strengthening online presence to match shopping habits.

• Building brand culture around milestones like first piercings.

• Exploring sustainability, since young shoppers care about eco-friendly products.

Instead of asking is Claire’s going out of business, the better question might be: how will Claire’s continue evolving?

So, is Claire’s going out of business in 2025? Absolutely not. While the company faced bankruptcy, competition, and store closures, it remains alive and relevant today. By expanding into online retail, growing partnerships, and focusing on services like ear piercing, Claire’s continues to adapt to the changing retail world.

The next time someone asks is Claire’s going out of business, you’ll know the truth: Claire’s is still here, sparkling strong, and ready for the future.